USMC | Battles Won

Summary:
The USMC Battles Won Challenge, an on-the-ground activation campaign, was ingeniously designed to foster healthy competition while ingraining Marine Corps brand values. This initiative aimed to educate participants about the physical and mental readiness required to become a Marine, offering them a real sense of the standards necessary to earn this esteemed title.

Innovation & Impact:
The campaign involved a tour that visited seven universities across the USA, creating a competitive platform where schools' scores were pitted against each other. The challenges were meticulously crafted to test both physical prowess and mental fortitude, reflecting the core attributes of the Marine Corps. This approach not only engaged participants in a meaningful way but also provided a practical understanding of the demands and discipline of Marine life.

The campaign's impact was amplified through various content mediums, including events, collateral, and a dedicated website. These platforms served to extend the reach and deepen the engagement with the target audience, effectively conveying the Marine Corps' message of resilience, determination, and honor.

Key Roles:

• Executive Creative Director: Jarek Carethers

• Creative Directors: Yirayah Garcia, Emilio Ayala

• Associate Creative Director: Carlton Adams

• Art Director: Ahmad Glenn

• Writer: Linda Day