NYC City Parks | SummerStage

Summary:
The New City Parks: Summer Stage campaign, spearheaded for the City Parks Foundation, involved a complete rebranding of all City Parks brands. Our objective was to amplify awareness and drive consideration for all City Parks programming. The campaign was a resounding success, increasing event attendance by 150% over the previous five years.

Innovation & Impact:
This comprehensive rebrand included a new website, promotional videos across social channels, branding events, collateral, broadcast, out-of-home advertising, and social posts. The innovative approach, blending vibrant visuals and engaging content, resonated deeply with New Yorkers. It effectively showcased City Parks as dynamic, urban life centers, invigorating community engagement through sports, arts, and education. The campaign not only revitalized the City Parks brand but also significantly boosted participation in their diverse programs.

Key Roles:

• Executive Creative Director: Jarek Carethers

• Creative Director: Emilio Ayala

• Art Director: Nicholas Anglin