Lincoln First Listen | Series

Creative Direction | Branded Entertainment | Integrated Storytelling

Summary:
Lincoln's First Listen series brought music and luxury automotive storytelling together through an intimate experience designed to showcase the Revel audio system. Created by the creative team I led, the series invited emerging and established artists to experience their new music inside a Lincoln, capturing their reactions and personal stories while demonstrating the vehicle's premium sound.

As Executive Creative Director, I led the team behind the development and execution of this quarterly content platform, including a featured session with Ne-Yo debuting his song Good Man inside the 2018 Lincoln Navigator. The series transformed an automotive product feature into an entertainment experience that extended across video, social, CRM, and print.

Innovation and Impact:

• Original Content Platform: Created a recurring entertainment series connecting music discovery with Lincoln's premium audio experience.

• Artist Partnerships: Featured emerging and established musicians, including Ne-Yo, sharing new music and personal stories.

• Product-Led Storytelling: Demonstrated the Revel sound system through authentic artist experiences rather than traditional product advertising.

• Integrated Content: Extended the series across video, social media, CRM, and print.

• Quarterly Programming: Established a repeatable format connecting Lincoln with music and culture.

Key Roles:

• Executive Creative Director: Jarek Carethers

• Associate Creative Director: Tiffanni Spann

• Senior Writer: Alejandro De La Villa

• Art Director: Nicholas Anglin

• Photographer: Zach Anderson