Hello, Let's Connect.
I've spent my career building ideas, teams, and experiences that connect brands with people.
From leading creative organizations at WPP to building Global Creative Strategy and Creative Innovation functions at TikTok, my work has always lived at the intersection of storytelling, culture, and technology.
I've had the opportunity to shape work for some of the world's most recognized brands, build teams from the ground up, and explore new ways for brands and audiences to connect. Whether it's a global campaign, a creator-led platform, or an entirely new creative capability, I'm drawn to ideas that move culture and create meaningful business impact.
I believe technology will continue to change how we create and communicate, but the most powerful ideas will always start with understanding people.