Bare ZP | Make Your Mix

Brand Strategy | Creative Direction | Brand Identity

Overview:
BARE Zero Proof reimagines the cocktail experience for a new generation, bringing the sophistication of premium spirits to the growing world of non-alcoholic beverages. Crafted with botanicals and extracts, the brand combines elevated taste with a more modern, inclusive approach to indulgence.

Built around the idea "Your Mix Is Your Mix," the brand challenges traditional definitions of luxury, celebrating individuality, freedom, and the ability to enjoy life on your own terms. Its identity blends familiar cues from premium spirits with a playful, unconventional attitude, using a dragonfly as a symbol of transformation and self-expression.

Strategy and Innovation

• Brand Positioning: Reframed luxury around personal expression, modern values, and choice rather than traditional notions of exclusivity.

• Creative Platform: Developed Your Mix Is Your Mix as an invitation to define indulgence on your own terms.

• Visual Identity: Combined premium spirits conventions with a distinctive, contemporary design language and symbolic dragonfly motif.

• Brand Voice: Established an independent, confident, cheeky personality designed to stand apart from traditional spirits branding.

• Entrepreneurial Leadership: Contributed to the brand's creative and strategic development as an equity partner.

Credits & Attribution:

• Creative & Strategy: Jarek Carethers (Equity Partner)

• Creative Direction & Design Review: Tiff Spann

• Design & Production: Ruen Ellis