https://www.illustcat.com/about daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/5f02569535d64d2a502079e9/1594246009019-XOIMARQLK4ZA0AW893R4/GZ0A3951.jpg About - Hello, Let's Connect. As the Creative Innovation Lead at TikTok, I specialize in bridging the gap between brands and consumers with compelling, entertaining narratives and innovative storytelling. My role centers on leveraging digital innovation to enhance human connections, ensuring our interactions are engaging and deeply resonant. In this dynamic position, I focus on identifying and building TikTok's owned and operated activations on and off the platform. This involves pioneering transformative initiatives that redefine brand engagement and elevate digital storytelling. My work is characterized by its adaptability and relevance, catering to the ever-changing digital landscape. Collaborating with diverse industry leaders, I am committed to delivering impactful and culturally resonant experiences. At the core of my efforts is a dedication to keeping the human element alive in our digital interactions. In a rapidly evolving digital world, I aim to ensure TikTok's voice remains authentic, creative, and deeply connected to storytelling. LinkedIn https://www.illustcat.com/contact-1 daily 0.75 2020-07-05 https://www.illustcat.com/work daily 1.0 2025-01-24 https://www.illustcat.com/work/think monthly 0.5 2020-07-09 https://www.illustcat.com/work/roots monthly 0.5 2020-07-09 https://images.squarespace-cdn.com/content/v1/5f02569535d64d2a502079e9/1594269891994-TKGUOGV80JBKA1TNGK01/Screen-Shot-2014-12-13-at-8.02.10-AM.jpg Work - PBS & FORD | Finding Your Roots https://images.squarespace-cdn.com/content/v1/5f02569535d64d2a502079e9/1594308916819-C3HROEO962R084QW5JG1/roots.jpg Work - PBS & FORD | Finding Your Roots https://www.illustcat.com/work/abea monthly 0.5 2020-07-09 https://images.squarespace-cdn.com/content/v1/5f02569535d64d2a502079e9/1594093377492-DQ18ZCMQ7IQERJ78ELK7/Untitled_Artwork.jpg Work - Abea | And Beautiful https://images.squarespace-cdn.com/content/v1/5f02569535d64d2a502079e9/1594094565697-B7IGGN5IN0IGO9E5ZVSI/resist.jpg Work - Abea | And Beautiful https://images.squarespace-cdn.com/content/v1/5f02569535d64d2a502079e9/1594094570966-WBNEYOD159IFUZBSCS7W/storm.jpg Work - 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