Bare ZP | Make Your Mix

Overview:
BARE Zero Proof offers an elevated, non-alcoholic cocktail experience that redefines luxury. Crafted by professional bartenders, it uses the finest botanicals and extracts for an authentic mouthfeel, appealing to a modern, health-conscious audience.

Strategy and Innovation:
The core strategy reimagines luxury as a blend of good taste and modern values important to Gen Z and Millennials. It's about mixing personal luxury aspirations with practicality, environmental consciousness, and communal spirit. BARE Zero Proof stands apart by encouraging personal expression in luxury, moving away from traditional, often toxic perceptions of indulgence.

Visual and Brand Tone:
The brand breaks from outdated spirit norms, keeping classic elements while adding unique modern twists. The tone is independent, free-spirited, smart, cheeky, maverick, and non-conformist. A dragonfly motif symbolizes this transformative approach.

Engagement and Identity:
The platform encourages users to express their individuality. "Your mix is your mix" - a call to personalize luxury in their terms.

Enjoy BARE:
The brand invites everyone to a new realm of mixing experiences, where non-alcoholic doesn’t compromise on luxury or taste.

Credits & Attribution:

• Creative & Strategy: Jarek Carethers (Equity Partner)

• Creative Direction & Design Review: Tiff Spann

• Design & Production: Ruen Ellis