Ford Explorer - VS
SETUP: We all know that families are not monolithic. Whether they live in the inner city or out in the suburbs, families come in all shapes, sizes and descriptions. This campaign will celebrate all the great features of the 2011 Ford EXPLORER through the rivalry of two different real life families. We will explode the stereotypes and create the singular message that there’s something for every kind of family in the all-new EXPLORER.

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